“Desire to Escape” is a conceptual album design rollout for Australian music producer FISHER. The goal of this project was to develop a comprehensive branding campaign for an artist or band of our choice. This involved creating a strong core concept and producing effective final outcomes. Through extensive research on the chosen artist and album rollout designs across various genres and styles, I developed a vibrant and bold concept.

The campaign included a variety of assets such as social media content, merchandise design, and vinyl design. This album design for FISHER aimed to depart from his original chaotic aesthetic, creating a more seamless and intriguing visual experience. The design incorporates euphoric and bold colors, complemented by striking typography, to captivate the audience and invite them to explore further and enjoy his music.